The platform is rolling out a fresh option that enables them to lessen the volume of AI-made media appearing in their feeds. This initiative comes as the company revealed that it now features over 1 billion content made with AI.
Trial and Implementation
The update is undergoing trials over the coming weeks before a full-scale rollout. This advancement coincides with a rise in AI-generated material, driven by emerging content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display AI-generated videos. A significant portion of this output is deemed “AI slop”, a term for poor-quality, factory-style content that is often illogical or dreamlike.
“We know from our community that a lot of users appreciate content produced via AI tools, including digital art to educational videos, and we aim to give people the ability to adjust the amount of that, based on their own choices,” said a company executive.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its network labeled as made with AI. In total, in excess of 100 mn pieces of content are added to the service daily, making AI content a relatively small portion of its overall inventory.
User Control Features
Users will be able to decrease or raise the volume of artificial media they see by accessing the “manage topic” feature in the platform and picking AI-made media. Additional categories that can already be adjusted under the filter encompass politics, style, beauty, and choreography.
AI Disclosure Rules
Its guidelines require content makers to tag “realistic” AI-made content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any believable AI video that is unmarked can be removed under its community policies.
In addition, the platform will now attach an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for identifying content made by AI. This action is aimed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
TikTok is additionally introducing a $2 million AI literacy fund for specialists and organizations to create informative material about using AI responsibly. This initiative will support educational bodies focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has defended its content review process, amid debate over intentions to cut jobs for numerous content moderators in the United Kingdom. The company is set to cut 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead stated that staff-based oversight would continue to be important, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by staff. TikTok announced a 76% decrease in disturbing and violent content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.
It is vital to combine people and machines to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s highly necessary to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
